Nov.30

Ranking Events in Google Search Results

Ranking Events in Google Search Results

This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums.

SEOKnowledge

Nov.27

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020”:

“Let’s say you’re No. 5 in a competitive query, and you’re trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of money, a lot of links, a lot of authority. You might be able to jump past No. 1 to No. 0 with this just by matching the question better. So it may actually be easier to get from No. 5 to No. 0 than it is to get from No. 5 to No. 1 … Be a better match. Be a better answer to the question. It’s good for users.”

SEOKnowledge

Nov.26

Black Friday real History

The first recorded use of the term “Black Friday” was applied not to holiday shopping but to financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. Two notoriously ruthless Wall Street financiers, Jay Gould and Jim Fisk, worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers.

SEOKnowledge

Nov.24

Use These Tips From 6 Successful Bloggers to Blog Your Way to Riches

Use These Tips From 6 Successful Bloggers to Blog Your Way to Riches

Being a full-time blogger is a real career these days. While everyone might claim to be a blogger, very few actually turn their blog into a business that generates revenue. Anyone can start a blog and begin to publish content — but building an audience that’s large enough to develop it into a brand and business takes a tremendous amount of time and dedication.

If you’re thinking of starting a blog or not happy with your current blog’s performance, read the tips below. They come from successful bloggers that all attract, at a minimum, 100,000 unique visitors every month. That’s unique visitors — not page views. Simply put, they know what it takes to turn a blog into a business.

SEOKnowledge

Nov.19

Ways to Market Your Business Online

Ways to Market Your Business Online

Our nascent fascination with search stems back to the internet’s earliest days when algorithms didn’t reign supreme. Back then, it was far simpler to be found on the web. It didn’t require all of the technical know-how, breadth and awareness of hundreds of ranking factors in order to be discovered relevantly in an online search.

No, back then it was far simpler.

However, today, with the evolution of Google’s core search algorithms, and in the wake of major adjustments that have gone by names like Panda, Penguin and Hummingbird, being found on the web has become likened to obtaining a doctoral degree in physics or mathematics.

SEOKnowledge