Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes in our keyword volume, and you probably won’t notice any going forward, which is just how we built it to begin with: resilient, evolving, and trustworthy.
Why Influencer Marketing Is Great for Your SEO
Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses.
With influencer marketing, a much larger audience is suddenly exposed to your brand, which often results in a significant spike in traffic that can lead to more subscribers, followers, and leads.
An even greater benefit of influencer marketing that some folks miss out on is the long-term SEO improvement. A study conducted by Moz revealed the weight of some significant ranking factors in search, and if you read between the lines, you’ll see how influencer marketing can work to your advantage in organic search.