As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will show you how.
1. Facebook remarketing
Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up remarketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start remarketing to audiences as small as 100 visitors.