Is AI the Next CRM Battleground?

Artificial intelligence is helping sales and marketing professionals do a better job of getting the right messages to the right prospects.Artificial Intelligence (AI) is getting a lot of attention of late. Salesforce unleashed a torrent of hype about Einstein, Microsoft is countering with AI features built into Dynamics 365, and of course IBM continues to hit prime time with Watson ads featuring the likes of Bob Dylan and Stephen Hawking. recently delved into this area in Where is AI Headed in the Enterprise. In this article, let’s take a look at what is going on with regards to AI in customer relationship management (CRM).

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