Everybody needs to get a excessive click-through price and a great spot in Google’s search algorithm. However, when it’s typically accepted within the business that Google makes use of roughly 200 rating components to rank web sites — and a few of these are confirmed, some are controversial and a few are purely nerd-based conjecture — it may be onerous to know which components to give attention to in the case of your SEO (Search engine marketing).
So, what’s most necessary to Google?
“It’s content material,” mentioned Google Search High quality Senior Strategist Andrey Lipattsev. “And, it is hyperlinks pointing to your web site.”