Oct.17

Online Basics Your Business Needs to Survive

Online Basics Your Business Needs to Survive

It’s no secret that the internet has taken over the world. Many of us would now have a difficult time living without it, as we rely on it to find information for common questions, directions to our destinations and interactions with the people in our lives.

Countless businesses have leveraged the internet’s ubiquity and power to fuel their own popularity and success, but a number of businesses are still reluctant to get involved in the online marketing game — usually due to fears of cost, or even intimidation at the notion of change.

But you don’t need to go all-out with an online strategy. If you want to build a reputation for your business — or at least satisfy your existing customers — there are some online basics you’ll need to put in place. Here are the bare-minimum features every modern business should have:

iT news

Oct.13

If Your Content Marketing Isn’t Working This Is Probably Why

If Your Content Marketing Isn’t Working This Is Probably Why

Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you realize you’re right back at square one, looking at a computer screen, wanting to scream into a pillow. So, if you’re knee-deep in content marketing but it just doesn’t seem to be working, here are the top reasons I see campaigns fail. Hopefully you can use this as a diagnostic tool for your marketing and give it the shot in the arm it requires.

Editors Picks

Oct.13

Best Ecommerce Platforms for Small Businesses

Best Ecommerce Platforms for Small Businesses

If you were to track the rise of ecommerce in today’s business landscape, you’d have to go back to the dot com crash of 2000. Despite a tanking economy, the businesses that survived the crash quickly started adapting their selling methods, because, even with an economy going down the drain, it was clear that the Internet would hold the key to the future of sales.

Fast forward to 2015 and the U.S. Census Bureau releasing a report on the dollar amount of ecommerce sales that took place within the first quarter of the year — the total amount was 80.3 Billion — and it’s clear to see that ecommerce is only getting stronger. Today’s consumer has time management and convenience on their mind when it comes to purchasing those sweet luxury or necessity items that you’re marketing to them. But, to be on your A-game, you have to be using the right platform to maximize your sales potential.

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