Here’s What 2016 Taught Us About Content Marketing and SEO

Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go.

The past is the past, after all. And there’s plenty of lessons from 2016 that we can apply going forward.

1. We’re getting better at this.

Good news first: The big story of content marketing in 2016 is that content marketers were considerably more effective than they were even one year earlier, with 62 percent of B2B content marketers and 63 percent of B2C content marketers report that they were “somewhat more successful” or “much more successful” than they were one year ago.




When people come up to me when I am speaking at shows or other book signing events, they many times ask me “What is SEO?” I quickly reply, “No one uses the telephone book anymore, right?” At this point I usually get a nod “yes”. Then I continue, “People use Google, Bing or Yahoo! as their telephone book.” Then I go on, “If your company’s website is not on the first page of Google, Bing, or Yahoo! for a search for your product or service, you are either losing a lot of business or your business is going to fail. Search Engine Optimization (SEO) is the exact science to get your website up on page 1 of a search. If your website is on page two or later for the keywords that define your product or service, you are invisible on the Internet.”



Why Influencer Marketing Is Great for Your SEO

Why Influencer Marketing Is Great for Your SEO

Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses.

With influencer marketing, a much larger audience is suddenly exposed to your brand, which often results in a significant spike in traffic that can lead to more subscribers, followers, and leads.

An even greater benefit of influencer marketing that some folks miss out on is the long-term SEO improvement. A study conducted by Moz revealed the weight of some significant ranking factors in search, and if you read between the lines, you’ll see how influencer marketing can work to your advantage in organic search.