SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
When people come up to me when I am speaking at shows or other book signing events, they many times ask me “What is SEO?” I quickly reply, “No one uses the telephone book anymore, right?” At this point I usually get a nod “yes”. Then I continue, “People use Google, Bing or Yahoo! as their telephone book.” Then I go on, “If your company’s website is not on the first page of Google, Bing, or Yahoo! for a search for your product or service, you are either losing a lot of business or your business is going to fail. Search Engine Optimization (SEO) is the exact science to get your website up on page 1 of a search. If your website is on page two or later for the keywords that define your product or service, you are invisible on the Internet.”
Secrets of Professional SEO Article Writers
SEO blogs and articles are a really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.
Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO article writing services know that if you build it, they will come…but only if you build it the right way.
Known Online Directories Where Your Website Should Be Listed
“I want to get my website listed on DMOZ. Can your company help?”
This is a question my digital consulting agency receives multiple times a week from business owners, website designers, online entrepreneurs and even other SEO professionals — everyone wants to be listed on DMOZ.
What is DMOZ? From their website:
SEO Tips From SEO Agency Founders
If you’re not a tech expert, local SEO can be daunting. From the outside, it may seem like a lot of speculation and experimentation without consistent results. And yet, it can have a big impact on your business success. Just consider these statistics:
- 93 percent of online experiences begin with a search engine
- 75 percent of users never scroll past the first page of search results
- Search is the No.1 driver of traffic to content sites, beating social media by more than 300 percent.
Here’s the good news: If you don’t know much about local SEO, but are ready to put it to work, you’ve come to the right place. Below are tips from 12 SEO experts to help you dominate your local search engine rankings.